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CPC Calculator

Calculate the CPC (cost per click) of your ad campaigns, or solve for total cost or number of clicks if you already know the CPC. If you also enter impressions, the tool calculates the CTR (click-through rate) too.

How it works

  1. Choose which figure you want to calculate: CPC, total cost, or clicks.
  2. Fill in the two remaining fields with the values you already know.
  3. Optionally, enter the campaign's impressions to also see the CTR.
  4. The result updates automatically as you type.

Use cases

  • Comparing cost per click across different campaigns or ad platforms.
  • Estimating how many clicks you can get with a given budget.
  • Calculating the budget needed to reach a target number of clicks.
  • Assessing an ad's efficiency by combining CPC with CTR.

Frequently asked questions