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ROAS Calculator

Calculate the ROAS (return on ad spend) of your campaigns, expressed both as a multiple (for example, 4.5x) and as a percentage, plus the profit from subtracting ad spend from the revenue generated.

How it works

  1. Enter the campaign's total ad spend.
  2. Enter the revenue directly attributable to that campaign.
  3. The calculator shows ROAS as a multiple (for example, 4.5x) and as a percentage.
  4. You'll also see the dollar profit, calculated by subtracting spend from revenue.

Use cases

  • Evaluating the profitability of campaigns on Google Ads, Meta Ads, or other ad platforms.
  • Comparing performance across different campaigns or advertising channels.
  • Setting a minimum target ROAS before scaling a campaign's budget.
  • Justifying ad spend to clients or leadership with a clear metric.

Frequently asked questions