ROAS Calculator
Calculate the ROAS (return on ad spend) of your campaigns, expressed both as a multiple (for example, 4.5x) and as a percentage, plus the profit from subtracting ad spend from the revenue generated.
How it works
- Enter the campaign's total ad spend.
- Enter the revenue directly attributable to that campaign.
- The calculator shows ROAS as a multiple (for example, 4.5x) and as a percentage.
- You'll also see the dollar profit, calculated by subtracting spend from revenue.
Use cases
- Evaluating the profitability of campaigns on Google Ads, Meta Ads, or other ad platforms.
- Comparing performance across different campaigns or advertising channels.
- Setting a minimum target ROAS before scaling a campaign's budget.
- Justifying ad spend to clients or leadership with a clear metric.