Question 1

How is engagement rate calculated?

Accepted Answer

Engagement rate (%) = (likes + comments + shares) / followers (or reach) × 100. It's the most common formula used by social media analytics tools.

Question 2

Should I calculate the rate based on followers or reach?

Accepted Answer

Calculating based on followers is useful for measuring how active your regular audience is. Calculating based on reach or impressions is more accurate for evaluating a single post's actual performance, since not every follower sees every post.

Question 3

What counts as a good engagement rate?

Accepted Answer

It varies by platform and account size, but generally a rate between 1% and 5% is considered healthy on most social networks, while larger accounts tend to have lower rates.

Question 4

Can I include other metrics like clicks or story shares?

Accepted Answer

This calculator uses the standard formula with likes, comments, and shares/saves. If your platform reports other interactions (like link clicks), you can manually add them to the 'shares' field before calculating.

Engagement Rate Calculator

How it works

Use cases

Frequently asked questions