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CPM Calculator

Calculate the CPM (cost per thousand impressions) of your ad campaigns, or solve for total cost or number of impressions if you already know the CPM. Great for planning and comparing campaigns on social media, display, or video.

How it works

  1. Choose which figure you want to calculate: CPM, total cost, or impressions.
  2. Fill in the two remaining fields with the values you already know.
  3. The result updates automatically as you type.
  4. If CPM can't be calculated (for example, with zero impressions), you'll see a clear error message.

Use cases

  • Comparing CPM across different ad platforms (Meta, Google, TikTok, etc.).
  • Estimating the budget needed to reach a target number of impressions.
  • Calculating how many impressions you can get with a fixed budget and a known CPM.
  • Assessing whether a campaign's CPM falls within the expected range for your industry.

Frequently asked questions